May 02

Top 8 Promotional Products Categories 2015

Today I will share you an infographic about top 8 promotional products. Maybe you dont know about promotional products or gifts . Promotional Products printed or designed with your business’s logo, will certainly assist your company to be remembered and identified by possible customers.

Making use of promotional products, your brand can be promoted and introduced to big varieties of customers at an unbelievably low cost.Here is the list of Top 8 promotional products Categories :

Download this infographic Here

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May 01

Business Promotional Gifts

business gifts

business gifts

Business promotional gifts often have a larger impact on most potential customers when compared to a business card. Marketers and advertisers have the opinion that promotional gifts ought to be used by every organization and these items may be used in a lot of ways. These promotional items can likewise be part of customer loyalty programs. They also supply a refreshing change from the conventional promotional pen.

There are several benefits in regards to the usage of promotional items in advancing your organization. There’s a reason why promotional items are kept in use in the whole world of business for that very long time. Using all these promotional products will not require a huge sum of cash. Therefore promotional gifts are getting to be a great way for companies to advertise themselves in a manner that reaches people directly.

It’s possible for You to distribute Promotional Gifts Merchandise during a project and at completion of the project to reveal faith and gratitude and also to appreciate the job of the group, when launching a different product available in the market, etc.. This may also raise the employee’s satisfaction as they’ll realise they also play an essential function in the firm’s promotional efforts. These gifts function as a motivator for their patrons, clients and associates so they can be together in the long term, which is why they’re an significant part marketing strategies of several companies. The gifts you’re giving away act as an immediate representation of the business.

Choosing the attractive design wins the favor of consumers easily. These can be found in several colours and sizes, so you may pick the combination to coordinate with your company’s colour scheme. There’s plethora of alternatives available before you to really choose the right promotional item.

In the realm of tough business, it is truly important to keep the consumers in pace with all the business track. This is among the very best means of global advertising. The progress of a brand counts on the success of its own promotional and advertising strategies. An excellent company will have the ability to guide you in the correct direction for your subsequent advertising campaign.

promotional products

promotional products

Promotional products which are embellished with the name and logo of your own organisation are a really good method of reaching your intended audience. Anyone can select the product in accordance with the requirements matching with the essence of the organization. They’re the ideal tool for brand building. Many aspects like the designing must be considered.

A promotional product isn’t of any use if it’s not able enough to highlight your company name and logo. Yes, you are going to be advertising with the utilization of these things. This listing of top ten promotional gifts will surely allow you to achieve desired results as well as saving a great deal of time plus money. Building a wonderful record of the promotional gifts that you require for your buyers and customers is not so hard.

There’s a major number of gifts that can be found on the market for kids. Numerous stores are available within the market providing gifts at the most outstanding price to the business owners. It saves a great deal of valuable time as it gives the chance to put the purchase online. You could also place your orders online. The following major thing is the value as well as the last thing is the message the gifts carries.

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May 01

The Promotional Gifts Guide – Artwork and Design Services

When it comes to Promotional Gifts one of the key factors that can influence the success or not of a campaign is the imprint – the printed items that will be placed onto your promotional items. These can include your logo, promotional campaign message and contact details. An imprint will off course vary from business-to-business but there are certain promotional industry rules that should be adhered to and very often the quality of the design service used to take your ideas to final artwork will be critical to the overall success of your gifts.

Some promotional gifts suppliers run their own in-house design studios rather than subcontracting to an artwork supplier or graphic artist. It is often easy to identify the former by how readily they offer a design service and tools to help the decision making process such as a virtual visual.

A virtual visual is a ‘mock-up’ of your imprint on a promotional gift image. To produce this requires a significant upfront investment in resources – IT hardware, software and the professionals required to drive them. With a virtual visual what is being offered is a ‘blank-page’ whereby a graphic designer will take all the elements for your design and blend them into a coherent one. Often this service is not charged for and should include the opportunity to produce variants and cater for amendments. However, expect a small charge if the service turns into a full-blown design.

So how do you brief gift designers to ensure you get what you want first time? The answer to this depends on how computer literate you are and the type of files you have available. What the design studio has to generate, as a final output, is the industry accepted standard for imprint artwork – an Adobe Illustrator (.ai) Vector file. The Vector-type file has become the accepted standard format because its contents can be scaled up or down without losing resolution – it is a mathematically structured file with each screen pixel having its own defined X and Y-axis co-ordinates, and the fonts incorporated as outlines.

The most common element in an imprint is the logo. This may have been produced by a third-party marketing agency. If so it should be available as an Adobe Illustrator (.ai or .eps) Vector file and your agency should be able to provide both color and black and white versions. The latter is important because it allows for a single-color print, not just black or white off course and this can help to reduce overall print run costs. The single color version may also be used for engraving or embossing.

The problem for the promotional gift purchaser is that Adobe Illustrator is less commonly used outside the design, marketing and print industries. Under such circumstances, clients turn to the more readily available Adobe Photoshop. This software package is generally used for photo and image editing. It will produce what is known as a Raster-type file that will be incompatible with the systems run by promotional gifts printers. Raster-type files cannot be scaled up or down readily without losing definition and pixilation occurring. In addition the fonts used are not saved within the file definition (or as outlines) as they are with Vector files leading to further imprint reproduction problems if used.

However, from a Photoshop file a design studio should be able to produce a Vector file using tracing software and redrawing specific elements. Microsoft Publisher can also be used to provide the design studio with a brief as can Microsoft Word. The key is to avoid any tints and tones that could only be produced using an expensive four-color print process and to include all the the graphic elements required – logos, text and graphics – with relevant notes including font types, sizes and Pantone colors.

Off course this process is easier if promotional gifts are considered at the design stage of a new logo and promotional campaign. Here you could ask your marketing agency to consider a ‘scamp’ not just of your stationery and adverts but also a range of promotional gifts such as pens, mugs, promotional stationery such as rulers and paper blocks and perhaps some corporate clothing such as fleeces and t-shirts. As these have each have defined imprint areas you can quickly see if the proposed logo design is going to work within the space provided in either a landscape or portrait format. A further aspect to consider is the ‘readability’ of the imprint in terms of font size and also its orientation in the imprint space available i.e. whether it is tall or wide.

The design services provided by a gifts company should enhance the overall quality of your promotional items and remove the most common problems associated with the generation of printer acceptable artwork.

Dawn Koffler is the MD of Redbows Ltd – one of the UK’s leading promotional gift suppliers Redbows started in 2005 and has experienced tremendous growth in its internet related activities. As well as running her own business Dawn is a working mum, house renovator, taxi driver, life-coach to 3 wonderful kids and somewhat eccentric husband, and dog trainer. Dawn also writes the Promotional Gifts Blog and provides marketing consultancy and services to an ever growing client base.

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Apr 30

Promotional Products Industry Resources


Promotional Products Resources


Industry Resources

1.PPAI-Promotional Products
Association International

2.ASI– The Advertising
Specialty Institute

3.BPMA – British Promotional Merchandise

Today, the
promotional industry is worth $15.64 billion in sales



Data source: Information from the Promotional Products Association International


TOP 10 “Promotional Gifts” WebSite on Google:(September,2014)




TOP 8 “Wholesale
Promotional Gifts” WebSite on Google:(September,2014)


promotional products companies in the United States in 2010

According to the Advertising
Specialty Institute
‘s Counselor Magazine Awards, 2013’s top 40 promotional
product distributors are as follows:

2013 Rank Distributors 2013 North American Sales
1 Staples Promo Products $409.4 million
2 Proforma
$322.6 million
3 BDA $286.4 million
4 Group II Communications/IMS $257 million
5 4imprint $256.5 million
6 Halo Branded Solutions $186.2 million
7 Geiger $184.8 million
8 National Pen Corp. $153 million
9 Cintas $145 million
10 AIA Corporation $136 million
11 $131.1 million
12 Inner Workings $114.1 million
13 WorkFlowOne $100.6 million
14 American Solutions for Business $99.5 million
15 Kaeser & Blair $89.9 million
16 Tic Toc $89.6 million
17 Banyan Incentives $89.5 million
18 iPROMOTEu $88.8 million
19 Summit Group $88 million
20 EmbroidMe $84.9 million
21 Jack Nadel International $72.8 million
22 Myron $71.3 million
23 Accolade Reaction Promotion Group $70.7 million
24 MTM Recognition/Mid West Trophy $69.1 million
25 G & G Outfitters $66 million
26 The Vernon Company $62.7 million
27 Brown & Bigelow $60.8 million
28 Newton Manufacturing $53.0 million
29 Boundless Network $53 million
30 Artcraft Promotional Concepts $52.8 million
31 Brand Allliance $49.7 million
32 GMPC LLC $44.2 million
33 Axis Promotions $38.7 million
34 Safeguard Business Systems $38.4 million
35 Touchstone $35.8 million
36 Robertson Marketing Group $34.2 million
37 Promo Shop $34.1 million
38 CSE $33.9 million
39 Positive Promotions $33.7 million
40 Genumark Promotional Merchandise $33.6 million


TOP 10 “Wholesale Promotional Gifts” WebSite
on Yahoo:(September,2014)




TOP 10 “Promotional Products” WebSite on



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Nov 06

Promotional Products Industry Stats

In Hard Economic Times Promotional Products Provide Affordable, Accountable, Measurable Advertising

Now more than ever, marketers need to reward and build brand loyalty. It is important to continue to acknowledge and thank clients, employees and suppliers.

Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ)  a year on promotional products for one reason, they work.

  • 52% say their impression of a company is more positive after receiving a promotional product.
  • 76% recall the name advertised on the product.
  • 55% keep the item for more than one year.
  • Nearly 50% of recipients use them daily.
  • 52% of people do business with a company after receiving a promotional product
  • Spend less, achieve more and remind people about the benefit of doing business with you.

Promotional Products in the Home:

  • How many people have at least one promotional product in their kitchens?  91%
  • How many have 2 or more in their kitchens? 81%
  • In fact, the kitchen is the #1 place people use and keep their promotional products.
    (People spend on average 3-5 hours a day in their kitchens)

Promotional Products in the Office:

  • How many people have at least one promotional product in their offices?  74%
  • How many have 2 or more in their offices?  59%
  • In the work place, more than half of people hold onto their promotional product from 1 to more than 4 years.

Reach & Recall:

  • 71% of business travellers surveyed reported receiving a promotional product in a 12 month period.
  • 33.7% of this group had the item on their person.
  • 56% of people kept their promotional product for more than one year.
  • 76.4% said they kept their promotional product because it was useful.
  • 76.1% of the respondents could recall the advertisers name on the product.

How effective are Promotional Products in staff retention, motivation and brand interest?

  • 75% of Human Resource mangers surveyed are using promotional products in recognition programs.
  • 72% of marketing and HR managers say that promotional products are very effective in motivation and retention of staff.
  • 100% of advertisers said that adding a promotional product returned a favourable response to their campaign.
  • 69% of advertisers said promotional products increased brand interest and 84% it created more favourable impressions of the brand itself.

Understanding the medium:

  • A product is just a product, until it is linked with a promotion, it then becomes an advertisement.
  • The most successful advertising campaigns are the result of a planed strategy.
  • Throwing products at your target market without that planning is a waste your marketing dollars.
  • The product is only one component in the whole campaign.
  • The creativity used to get a response is the key to increasing profits and promoting brands.

Successful campaigns require:

  • Strategic ‘logistical’ and ‘emotional’ roll out
  • Action engagement triggers
  • Data collection analysis
  • Technical logo application knowledge
  • Creating the difference between a ‘passive’ and ‘active’ promotion

For over 25 years APPA has representing the regions of Australia, New Zealand, New Caledonia and P&G. APPA members now include over 800 of the top promotional product professionals in the region. APPA  promotes the development and good standing of that segment of the advertising industry which is concerned with the manufacture, distribution and application of promotional products in accordance with business practices and ethics which meet the highest industry and community standards.

APPA provides their members with a Code of Conduct, training and education, purchasing pricing advantages and yearly acknowledgement of promotional excellence through their yearly awards.

APPA is a proud, founding member of the International Federation of Promotional Product Associations (IFPPA) and they promote professionalism, ethics and communication throughout the world wide, multi billion dollar promotional industry.


Consumers Love Promotional Products!

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Nov 04

Wholesale Custom Promotional Standard Keychains from China

Standard KeyChains- Striking Promotional Tool for Companies

Why buy Wholesale Customized Standard Key Chains?

A keychain is usually made up of plastic and steel that is used for multiple purposes by connecting small item or keys with it. This item is used widely by the young as well as old people. Now there is a large variety available for innovative key rings. As technology changes the demands for people are also changes. Regardless of innovative styles and designs these products are also available with high tech gadgets like cameras, calculators and much more. These varieties of key rings are hard to find from local stores so people need to buy these things from wholesale market because of the availability of high quality products with variety of styles at competitive prices. Considering an international market for purchasing customized products, people and retailers should go for “Promos Mall”.

When and Where to Use Promotional Standard KeyChains?

Standard keychains are available at competitive prices. For this purpose people order to make personalized products with company name, logo and address. Different companies also use these promotional tactics to make their customers and employees loyal. They provide personalized key rings as gift to customers when they make a purchase. These tactics leave a positive image of company in customers mind. There are number of places where these promotional products can be use like companies security guards can use these products with their belts. Employees use these products to take care of their home keys or car keys etc.

Things to Consider When Buying Wholesale Customized Standard Key Chains Direct from China

While making purchase direct from China people and retailers should know about the demand of their target market. They should not rely on single source only but have to visit market to check the pricing trends of similar products.

Warning and Tips for Custom Standard Key Chains

While selecting best products for themselves and their target market people and retailers should know about the material of key ring i.e. steel, plastic or other things. Standard keychain provide the opportunity to retailers to save a large amount of investment which can be used for other purposes too. Keep in mind that price should be according to the type and quality of product. “Promos Mall” is the best provider of these products that offer quality products at competitive prices.


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Oct 31

Define your Uniqueness with your Hats

Importance of Hats
Hats have always stood out and helped people to convey their style sense in a very subtle manner. Wholesale hats sourced from China are of high quality and are really cheap as they come in affordable price range. However, these products do not compromise on style and quality. Hats are very popular as they are very easy to wear and can be easily customized with unique designs and styles. There is a great deal of customization that can be implemented with hats. Moreover, they are easy to carry around and make a unique style statement.
When and where to use Hats?
These hats can be worn at sporting events or even to casual meetings. These hats can be used as giveaways at ceremonies that celebrate a company milestone or to felicitate employees for their outstanding services. Hats are also great corporate gifts for distribution among your customers as part of a promotional campaign. These hats can be procured directly from China and available at wholesale prices, so that they are really affordable
Things to consider when buying hats
There are certain aspects that need to be kept in perspective when buying a hat. People always tend to remember a person with a hat. It is a great way to express your creativity and your attitude. You need to make sure that you select a relatively neutral colour like black, blue, green, or white so that it goes with anything you wear perfectly. Make sure the design is something that will appeal to you and the hat has a clean and defining style statement too.
Warning and Tips
You need to remember that the right hat can enhance your appearance and help you make the right impression; however, the wrong hat can draw attention to yourself in the worst possible manner. You need to make sure that you buy a reputed brand to avoid all sorts of trouble. A short and smart caption imprinted on the side or front would be cool, but too much advertising content can ruin the effect. Get China’s high quality hats at the most affordable wholesale prices. Being procured from China, they offer the perfect combination of style and affordability and can be customized exactly the way you want it.
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Oct 31

The Benefits of Giving Away Custom Promotional Products

The different custom promotional products imprinted with your company’s logo can help your business to be recognized and remembered by your prospective customers. By using these promotional items for your marketing purposes, your company can be introduced and advertised to countless of your potential customers at inexpensive price. Using several inexpensive products you can simply avoid putting huge money on advertising in different forms of media. The promotional gifts which you give away to your potential or existing clients will save lots of legwork for you. Also, giving them the custom made promotional products showcases your generosity and professionalism, which further boost your company’s reputation in the market. Besides, you can enjoy several benefits of using this idea. Let’s have a look at these advantages.

1. It gives a long lasting result: These products give a long lasting result as compared to other methods like magazines or TV commercials. The different things like pens, note pads, diaries, T-shirt could last long, which means that the advertising goes for long.

2. It is a cost effective method: When you look at this option in terms of cost and the overall ROI (return of investment), there are few promotional strategies which can match up the quality merchandising. In other words, it proves out to be a cheaper option than the traditional adverting method.

3. It is easily measurable: The impression and effectiveness of your promotion campaign could be easily measured via using different custom promotional products. You can very easily monitor dips and spikes in different inquiries thus allowing you to understand the duration in which the merchandise should be released.

4. It gives a new life to your business brand: The custom promotional products can help your brand to get a different and unique extension which means it gets a new life. In this way, your name or logo doesn’t remain on paper but become part and parcel of your customer’s life in the most practical and engaging method.

5. It gives you lots of flexibility: The promotional products can be used in several ways. Hence you have countless of options or flexibility of selecting any product as promotional gifts. Right from using pens, T-shirts, note pads, etc. You can any product as a custom promotional gift.

6. It comes with higher perceived value: As the free custom promotional products make your customers feel more important to your company, they come up with high level of perceived value as compared to the straight up ads. This simply means that the costs of these products are fairly less as compared to the positive reputation it fosters among your current or prospective customers.

7. It complements your other forms of advertising: With these promotional products you can work along with other forms of advertising. This helps in creating awareness, increasing the response rates, and shaping up your marketing campaign in a most effective way.

So, before you consider any item as your custom promotional product, you need to choose the one which can actually complement your brand and your current promotional campaign the best. There are several online stores which gives you good deals over promotional products.

For more details & to buy a variety of custom promotional product, visit this website

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Aug 08

Deciding on the best Promotional Merchandise For Your

Are you a business owner’?? Maybe you have thought about using promotional products to represent your business’?? Are uncertain what promotional items would best be-suited for your kind of business’?? While you can find several thousand terrific products to choose from, maybe not every item is good for every business.’?

Below are a few examples that may help you on your own way to picking promotional items which you work to promote your company in the most reliable way:
If you’re in a domain such as insurance, banking, finance or any place that concentrates around an office afterward products and services would take advantage of promotional item that are used within an office.’? Office products can range from pens to calendars.’? Consider items for example sticky notes, planners, magnets and exceptional office accessories.’? Such promotional gift will be valued by employees and important customers.’?

Another well-known promotional gift used to promote a number of businesses if re-usable bags with your company logo embellished on the outside of the bag.’? Bags can also keep hidden goodies from your own business including magnets, pens and pads of list paper.’? All of these are perfect items for the consumers who’ll be using your reusable totes at the store most often.’? Busy eco-conscience mother love free goodies and a re-usable bag will keep your company logo in a person’s eye of the public as well as they consumer.’? It is a true double duty promotional tool for businesses.

Clothing with your firm”??s symbol is a great means to show employee appreciation and promotion for customers.’?

If your firm is in the home construction, home sales, equipment business or something of that character than promotional family items are going to be described as a great ad for your firm. It’s useful for his or her residence and indirect line with the service you provided for them.

These are just several ways that promotional products may be used in advertising your company. The ultimate decision for the promotional product suitable for your own company is dependent upon the need and budget that is set.’? Promotional products can be bought with every budget and business.’? Another consideration is the occasion which you mean the product for.’? Picnic events for employees may manage with enjoyment, plastic Frisbees but won’t be well-received incorporate gift baskets.’? Take time and establish the ideal combination of promotional products for your company symbol to adorn.

In case you have enjoyed this post on company advertising products visit us at to day where you’ll find valuable information on various promotional products.

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Jul 04

How to Import from China into the USA

You have to do your research before you import from China into the USA. You’ve got to make a list of Chinese exporters or suppliers and then ask them a variety of questions to see which one would work best for your needs. You also have to find the most suitable US reseller for your product and arrange for it to be imported appropriately. There are also many procedures you have to be careful about along the way, but don’t worry — wikiHow’s got everything you need to know about how to import from China into the USA.



Select a product to import. The first step to successful importing is choosing the right product. This can be more difficult than simply selecting the cheapest item available, or the one, which will allow for the highest mark-up. Some guidelines to follow when selecting your product include:

  • Choose a product you love. Passion will keep you motivated and it is contagious, so others will fall in love with your product more readily, when they can see your passion for it.
  • Think about the shipping costs. Products, which can be shipped in large quantities, can be far less expensive than those that cannot. Think carefully about the size of your product and how much you can fit into one shipment.
  • Consider the uniqueness of the item. When producing a product that is not very unique, you may run the risk of having someone else begin mass producing it.

Make a list of Chinese exporters, or suppliers, who can provide you with your product. You can find suppliers using online outsourcing directories or professional sourcing companies. Some good places to start include:

  • is a directory of Chinese suppliers providing buyers with product listings, complete company information, contact details, information on the company’s culture, and factory photo tours. You can visit at
  • China Yellow Pages. China Yellow Pages is an outsourcing directory containing listings of products along with provider website URL’s and contact details. You can find China Yellow Pages at
  • is an outsourcing directory with thousands of Chinese products, providing buyers with complete contact information for each listed supplier. The website also offers buying and selling leads, tradeshow information, and trading resources for buyers and sellers. is located at
  • Analema International. Analema International is a professional sourcing company providing buyers with services such as help identifying suitable suppliers, assistance negotiating with suppliers, and quality inspections both during manufacturing and before shipment. You can find Analema International online at

Contact each supplier on your list. Once you have a list of exporters, you can begin asking questions in order to narrow it down to the supplier who is right for you. Some things you will want to ask each exporter to provide you with include:

  • Client references. A reputable supplier should be able to provide you with client testimonials and references. Once they do, check them!
  • Business licensing information. You want to be sure that any company you do business with is properly licensed and in compliance with all applicable trade laws in order to avoid future legal problems which may affect your business.
  • Manufacturing and staffing information. Be sure you understand the exporter’s relationship to the manufacturer, i.e. do they manufacture the product themselves, and if not, do they get paid by the manufacturer as well, or do they only work for you?
  • The name and location of the factory producing the product. If an exporter refuses to provide you with the name and address of the factory where the product is manufactured, they may not be a reputable supplier.
  • Information regarding the experience of the factory in producing your particular product. Cost is not the only the consideration when choosing a supplier, quality may be just as important, and the manufacturer’s experience can be a good indication of the quality of work.
  • Samples of the product. Unless you will be manufacturing your own new product, the supplier should be able to provide you with samples of the product so that you can get a better idea of the quality and know ahead of time exactly what you are paying for.

Negotiate a deal with your favorite supplier. Remember that business interactions with Chinese exporters are governed by Chinese culture and customs, and different negotiation skills and tactics may be required. Some things to keep in mind when negotiating with Chinese suppliers include:

  • The focus is on relationships. Chinese do not do business with companies, they do business with people, and each business deal creates a new relationship with the other party. Chinese exporters are therefore not likely to jump into a deal until they have had the opportunity to get to know you a little.
  • Reliance is on moral influence, not legal practice. Chinese executives tend to rely more on a party’s moral obligation, rather than its legal one. This does not mean you should ignore the wise business practice of having a signed contract, but you should let your desire to get a signature on a contract take a back seat to building a trusting relationship where each party will feel morally obligated to perform, even if they did not have a signed contract.
  • Hierarchy is important. Shaking the hand of a low ranking executive first or calling a high-ranking executive by his first name can jeopardize interpersonal relationships and affect a Chinese executive’s willingness to negotiate. Pay close attention to how executives address each other and follow their lead.

Locate U.S. resellers. Locating resellers for a product can be a difficult and time-consuming process, but you can increase your odds of success and decrease the amount of time you spend by following some simple steps.

  • Contact each potential reseller by telephone and introduce yourself and your company to the decision maker. Ask if they would like to receive some information via e-mail and verify their email address.
  • Send a brief e-mail with a professionally designed attachment, which describes your company and your product.
  • Follow up with a phone call a few days after the e-mail and ask for a meeting. At the meeting, sell your product and get a signed contract so you can begin ordering product.

Begin placing your orders. Each company will have a minimum order amount and a basic shipping agreement. The most common types of shipping arrangement for Chinese exports to the U.S. include:

  • Express Mail Service (“EMS”). EMS is a worldwide shipping service that works with the United States Post Office (“USPS”) to deliver goods from various countries to the United States.
  • DHL International (“DHL”). DHL is a global shipping company providing shipping services commonly used by Chinese suppliers to ship goods to the Unites States.
  • Free On Board (“FOB”). FOB is used for freight shipping, in conjunction with a port of loading. This means that the seller is responsible for paying transportation costs of the goods to the indicated port of loading, or shipment, as well as loading costs. The buyer is then responsible for paying the costs of transport, insurance, unloading, and transportation from the arrival port. In this type of agreement the buyer owns the goods as soon as they leave the port of shipping.

Get your product through U.S. Customs and Border Protection (“CBP”) and pay your duties. For help with this, contact a service port of entry near you. Ask to speak with a CBP import specialist assigned to the product you are importing. Import specialists can provide you with product specific requirements, advisory duty rates, answer your questions about filing an entry, and can assist you with preparing and filing the required paperwork. You can locate a port of entry and its contact information by visiting the CBP’s website at


Arrange for pick-up and transport. Contact a commercial cargo company to arrange to have your shipment picked up at the port of entry and shipped to your warehouse or local resellers. Cargo companies can be located by consulting your local yellow pages or favorite online phone book.


Make sure you or the company you are buying the product from files the ISF (Import Security filing) If should be done 24 hours before shipment sets sail. If this is not done by either you, your broker or the shipper, you may have to pay a $5,000 fine.


  • A letter of credit is commonly used in trade with China. Go to your bank to get detail formality and cost.
  • You need to have a good estimate of the landing cost before you make your order. Landing cost = cost of the goods fob + transport costs by forwarder + import duties (if any) + local transport costs + cost of service providers (inspections, agents, etc.). There may be many hidden costs and you can consult an import management company, but the best way to avoid bad surprises is by making a first order of a small quantity, and collect all costs and fine tune your landing cost estimate.
  • Visiting trade shows is a great way to see suppliers face-to-face.
  • Payment for Chinese exports is most often made by credit card, but many Chinese suppliers also accept other forms of payment, such as cash, check, or even PayPal.
  • Export agents in China are very commonly hired by Chinese exporters. Some of these export agents are also 3rd-party suppliers, others just provide export services.
  • Pay attention to import duties. Import duties depend on hs code of the goods you import, the countries of origin (China) and destination. If your Chinese supplier has some export experience, he shall know what is the HS code for your product, but do your homework and check the product description of the HS code corresponds to the product you import. Definitions are sometime vague. A wrong HS code may delay the custom clearance of your shipment.
  • Usually an initial deposit of between 30-50% will be requested by a Chinese Manufacturer to get your product/order into production.
  • Neglecting compliance can be very costly. This may force you to pay expensive and unexpected customs duty, such as anti-dumping duty, as well as risk delaying your customs clearance. This will cost you expensive storage fees at a railway station or container yard.
  • For more information about getting your product through U.S. Customs, see the CBP’s publication, Basic Importing and Exporting, located on its website at
  • Use escrow services for payment whenever possible. Escrow companies allow a buyer to deposit funds with an independent third party, to be delivered to the seller once he or she has fulfilled his or her end of the supply and shipping agreement


  • During the initial contacts, wholesalers really request for a business license or sales tax ID. Mostly, these are required by legitimate wholesalers. US sellers desiring to buy from US wholesalers need a tax ID. But if you’re living outside of the US, you no longer need a tax ID.
  • If you are new to international trade especially with a country as diverse and different as China, using letters of credit or escrow on sites such as Alibaba or Made in China would be very advisable. China faithfully uses many trade agents to facilitate international trade but up-front deposits should be considered very carefully regardless of whether you are a new client or not.
  • To make sure you’re dealing with a professional, try making a phone call with this wholesaler. When this wholesaler sounds unprofessional or doesn’t carry on with business-like conversations or just answers with a simple “Yes” or “Hello” without mentioning his name or the business, then you might be dealing with fakes.
  • At first, wholesalers declare that they only adhere to secured form of payments like credit cards, Paypal and others. Later on, they’ll declare that only wire transfers or western union are accepted. Not all wholesalers resorting to unsecured payment methods are deceitful. Yet, deceptive people operate in this manner. So, always be cautious if ever this happens especially when you haven’t known the person.
  • Websites offer their physical addresses and contact details. But if their website doesn’t, then you need to be careful. Ask for their contact details and if they don’t mind you coming in and checking on their offices. This shouldn’t be a problem at all if they are not hiding something from you.
  • Never pay the entire amount of the purchase price upfront. If there is a problem with the order, you may not be able to get your money back.
  • You should be aware of any entry requirements specific to the particular product you are importing, including those of federal agencies besides CBP. One consultation with an experienced attorney may be all you need to collect all of the information necessary to ensure you are in compliance with applicable laws and requirements.
  • Wholesalers may assert that they don’t have stocks in hand and continue to ask for upfront payments. So, just ask for photographic evidences of the supplier’s stocks and have it published in the newspaper. There’s no guarantee that it works but there’s no harm in trying!

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